“Infinite space” starts with the question of physical, virtual and uses limit. How can we maximise the possibilities inside a limited space? First, the cell can be used by anyone as a private element through rental or can be a part of public space. Then, virtual reality extend the possibilities of such a space with the ability to connect anything to it as long as it is equipped with the same system. It can be two working spaces in Tokyo and NYC or a client using the cell as a shopping space in Ginza interacting with a seller located in London… Finally, with this project, the Sony Ginza Park could become the world new virtual crossroad.